We were approached by 7-Eleven Corporate to create some sample shelf strips, using our die-cut “out the top” method. Standard shelf strips sit fully inside the tracking of a standard c-store shelf. Our method for a really unique look and a bigger impact involves adding notches to the top, so that we can extend elements out and above the tracking.
The customer wanted to do a market test using 15 stores, to study the ROI impact, before doing any type of national rollout. They wanted to use the strips to market their new 7 Select Potato Chip line.
We ended up sending over a handul of design for them to choose from, and the winner is shown below. Watch for these strips and the 7 Select chip line at your local 7-11!
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